GOI Incentives for Digital Payments

1. BHIM Reference Bonus Scheme for individuals:

The scheme is intended to incentivize an existing user of BHIM to bring new users on the BHIM platform and encourage the new user to do transaction using BHIM with other users or by referring new users on BHIM. Hence, the bonus will be paid to both the referrer and the new user of BHIM (referee) and the referral will be considered successful only after 3 successful financial transactions (to any valid UPI user – “valid receiver”) performed by the referee.

Sl. No

Incentive for Onboarding onto the BHIM App

Total Amount (in Rs) per BHIM App User

Conditions

1

New BHIM App User on downloading, installing and successfully completing ten unique  financial transactions during the Scheme duration i.e 31st March 2019

Rs. 150

Minimum transaction value should be Rs. 50

Incentive will be paid only once for new BHIM App user who completes the ten unique transactions

Only Unique transactions will be eligible for the incentive

 

 
2. BHIM Cash Back Scheme for Merchant:

Merchant has to be BHIM user. For the purposes of the Cash back Scheme for BHIM as merchant would be defined as:

Any entity which is engaged in trading of goods and services. The merchant has an option to declare himself into the BHIM app as a merchant.
The transaction criteria to qualify to receive incentive is the merchant should have received min of 50 credit transactions from at least 20 unique transactions from valid UPI unique customers including that of BHIM users in a month.
The computation for the incentives shall be done basis the transaction criteria.

The Cashback incentives slabs for Merchants are:

 

BHIM Merchant : BHIM App User who has declared himself as "I am a merchant" or have MCC "0000" will be eligible for following incentive:

 
 

No. of Credit Merchants (Per Month)

Cashback to the Merchant
(at the end of the month)

Conditions

 

Minimum credit transactions to be done to start earning the incentive => 10

10% of the transaction value with an upper cap of incentive of Rs.50 per transaction

Minimum Transaction value eligible for Cashback is Rs. 25;

Maximum Cashback is Rs. 1000 per merchant per month.

Calendar Month will be used for calculation of "month"

 

 

 

 

 

BHIM UPI Merchants : Merchant of any bank receiving payment through UPI and have MCC other than "0000" are eligible for following incentive:

 
 

No. of Credit Merchants (Per Month)

Cashback to the Merchant
(at the end of the month)

Conditions

 

Minimum credit transactions to be done to start earning the incentive => 5

10% of the transaction value with an upper cap of incentive of Rs.50 per transaction

Minimum Transaction value eligible for Cashback is Rs. 25;

Maximum Cashback is Rs. 1000 per merchant per month.

Calendar Month will be used for calculation of "month"

 



The cashback to the merchant will range from Rs. 100 to Rs. 300 per month and the maximum cashback that a merchant can earn will be Rs. 1800 in 6 months.

3. BHIM Aadhaar Merchants Incentive Scheme

Each BHIM Aadhaar transaction at your terminal will be given an incentive @0.50% of the transaction value up to Rs.10000 with minimum incentive of Rs.2 and upper cap on incentive of Rs.50/-.

Maximum incentive is restricted to Rs.2000/- per merchant per month

The scheme is valid upto 31st March 2019

Click Here to know the Exciting Offer on BHIM App (Hindi Youtube Video)

Click Here for BHIM Scheme Customer (Youtube Video)

Click Here for BHIM Scheme Merchant  (Youtube Video)

Click Here for BHIM Installation Process (Youtube Video)

Click Here for Getting started with BHIM (Youtube Video)

Click Here for BHIM Scan and Pay through QR (Youtube Video)

 

4. Waiver of MDR Charges:

No MDR Charges on Debit Cards/BHIM UPI/AEPS for transactions of value less than or equal to Rs 2000 /- 

As a part of Digital Payments transaction promotion and as per Govt. Of India notification, there will be no MDR charges on Debit Cards/BHIM UPI/AEPS transactions of value less than or equal to Rs 2000 /- with effect from 01.01.2018.

The merchants will not be charging anything extra from the customer while they make debit card payments.

 

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